The word for “butter” in siSwati is spelled “iBhatha”, and in siSwati, the letter “i” sounds very similar to the letter “e” in English – and so, “Ebaata” was derived as the phonetic interpretation of “iBhatha”, and I felt it perfectly encapsulated both my culture and the business.
With Ebaata Skincare, I have set out to create sustainable products that are kind to both the skin and the environment; educate customers on the ingredients they are consuming; and support families in making better choices. By developing products that are clean and beneficial to the skin, I am passionate about continuing to raise awareness of the ingredients in beauty and skincare products; and broadening perspectives around what is essential to building skin immunity. While I leverage my fashion design background to create cohesive and visually appealing products, Ebaata Skincare goes beyond aesthetics – our products span across the needs of the whole family, and provide the right consistency at a reasonable price, while staying true to our promise of no fragrance oils and unnatural dyes.
As a black-owned business owner, it is also important to me to help keep the circulation of money and opportunity within my local community and help to nourish and grow it in a sustainable and holistic manner. Through Ebaata Skincare, I have created a space that I am proud of and will continue empowering my customers to have more control and influence over their purchasing decisions.
---- Phumie Kunene